Work

Design built around the business, not a template.

Three concept projects, three completely different industries — and three completely different design directions.

Selected work currently includes independent concept projects created to demonstrate WHITWARD's design approach across different industries.

ridgeline-concept

RIDGELINEFree estimate

LICENSED & INSUREDYour roof, done right the first time.

Get a free inspectionCall now

ReplacementRepairsStormGutters

01 · Roofing / Home Services

Ridgeline

Concept project

A conversion-focused roofing website concept designed around clear services, strong calls to action, mobile usability, and straightforward homeowner communication.

Objective

Create a strong, trustworthy digital presence that makes it easy for homeowners to understand services and request an estimate.

Focus

Conversion
Mobile UX
Service clarity
Lead generation

Tags: Roofing · Home Services · Web Design · Conversion

osteria-vittoria-concept

OSTERIA VITTORIAReserve a table

HANDMADE ITALIANDinner, the way a neighborhood should have it.

AntipastiPastaSecondiDolci

02 · Restaurant / Hospitality

Osteria Vittoria

Concept project

An upscale neighborhood restaurant concept focused on atmosphere, menu presentation, reservations, and creating a strong sense of place online.

Objective

Translate the warmth and character of an upscale neighborhood restaurant into a digital experience.

Focus

Atmosphere
Menu discovery
Reservations
Location information

Tags: Hospitality · Restaurant · Web Design · Reservations

solene-concept

SOLÈNEBook a consultation

AESTHETIC MEDICINE · SKINCARESkincare, considered.

InjectablesFacialsLaserMicroneedling

03 · Beauty / Aesthetics

Solène Aesthetics

Concept project

A premium aesthetics website concept built around elegant presentation, treatment discovery, consultation booking, and a sophisticated mobile experience.

Objective

Create a refined digital experience that communicates premium care while making treatment discovery and consultation booking simple.

Focus

Luxury presentation
Treatment discovery
Consultation booking
Mobile UX

Tags: Aesthetics · Beauty · Luxury · Web Design

Concept projects are self-initiated and are not client engagements. Client case studies will be added here as projects launch.

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